October 24th, 2011 By Jack Morton
Banana Republic partners with California winery, Clos du Bois to launch a limited-edition holiday label of wine. This brand collaboration not only includes limited-edition wines, but it’s also part of a larger branding/lifestyle experience. The wine bottles come with a holiday party soundtrack, style tips from Banana’s Creative Director, Simon Kneen, and food/wine tips from Clos du Bois. The bottles are targeted to the 72% of American women who said they consider drinking wine to be a lifestyle choice.