Blood Typing

Jack Blog

July 6th, 2015 By Caspar Mason

Sometimes the simplest ideas are the best. Sweden’s blood service has found a great way to make the process of giving blood more real and relevant. When your red stuff goes into someone’s veins – almost certainly saving their life – you get thanked via SMS. No apps, no 360 VR, no immersive pop-up experience. Just one SMS –  a sort of minimum viable communication to let you know that your donation has just helped a patient.
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It’s Nudge Theory in action. By giving a timely, personal communication, an external feedback loop is created for the donor. Their action has had an appropriate reaction, and they feel good as a result. And that increases the chances of them donating again. Job done.