Coming to a country song near you…

Jack Blog

June 9th, 2014 By Jack Morton


…summer, beer, and jelly beans. Jelly Belly recently announced that it has finally perfected the Draft Beer Jelly Belly—a draft-flavored jelly bean inspired by hefeweizen. It’s the latest example of brand mash-ups that combine juvenile favorites with adult ones (think FireBall whiskey and bubble gum vodka). Unfortunately, as much as Homer might gorge himself on a jarful, he won’t get anything more than a sugar buzz, as they’re totally alcohol-free. Nostalgia is always big for brands – but especially these days as Boomers refuse to give up their youth  even as they age.