June 9th, 2014 By Jack Morton
…summer, beer, and jelly beans. Jelly Belly recently announced that it has finally perfected the Draft Beer Jelly Belly—a draft-flavored jelly bean inspired by hefeweizen. It’s the latest example of brand mash-ups that combine juvenile favorites with adult ones (think FireBall whiskey and bubble gum vodka). Unfortunately, as much as Homer might gorge himself on a jarful, he won’t get anything more than a sugar buzz, as they’re totally alcohol-free. Nostalgia is always big for brands – but especially these days as Boomers refuse to give up their youth even as they age.