February 6th, 2014 By Joe Panepinto PhD
“Millenials just want to have fun” may not have the ring to it of that old Cyndi Lauper tune, but it’s true. Joe English, creative director of Intel Developer Forum, recently told ExpoWeb that fun is what people remember – especially today’s buyers ages 18-31. For them, the hard work of product comparison, spec evaluation, and pricing was done online – once they’ve selected a product for serious consideration they want to experience it. Great insight into how important it is to recognize and evaluate the consumer journey and what your prospects want to get out of it every step along the way. Ask yourself – how do I deliver a product experience that will close the sale?