Brands sink their teeth in

Jack Blog

July 2nd, 2014 By Jack Morton

Getting bit by Luis Suarez probably wasn’t the best thing that’s ever happened to Italian soccer player Giorgio Chiellini, but it did make for a unique marketing opportunity for several quick-thinking brands.

Among them are Bud Light and Listerine, who bought Promoted Tweets around the hashtag #Suarez.  Snickers and Cinnamon Toast Crunch had some clever tweets on the subject as well.

Twitter can be an incredible resource for marketers who think on their feet, and this is a powerful example, along with the Oreo Dunk in the Dark tweet during the 2013 Superbowl blackout.