Honda’s ‘The Other Side’ – digital storytelling done right

Jack Blog

November 3rd, 2014 By Caspar Mason


Is this the best bit of digital storytelling of 2014? It’s not far off. Honda UK have created ‘The Other Side’,  an amazing ‘double-sided’ film – think two distinct stories with the same protagonist, matched shot-for-shot – to demonstrate the two sides of the Type R (‘suburban family runabout’ and ‘sinister crime machine’, in case you were wondering)

It’s powerful, witty and brilliant. And because you have to play a part (Press ‘R’ at any point), it becomes much more than just a bit of content to watch: you become an active participant and creator of your own, personal experience.

Unleash your inner Scorcese here.