Insight into the research and strategy behind Google Plus

If you haven’t been paying attention to Google Plus, the first real next generation competitor to Facebook, you should because the strategy behind it may change the way we use the social web. A mighty claim, I know, but Google Plus takes a fundamentally different approach to how we share information that more closely resembles the offline world and pays attention to justified concerns about not wanting to share everything with everyone all the time.

Paul Adams, the man behind much of the research and social strategy of Google Plus, published a presentation on the subject that gives a great deal of insight into Google’s revolutionary approach.

“I believe that the web is being fundamentally rebuilt around people and the world of advertising will fundamentally change because of the emergence of the social web.”

His blog also goes into a battle with Google over the publishing of his book on the topic.