The world does revolve around me

Jack Blog

August 15th, 2013 By Joe Panepinto PhD

Just to confirm that user-centered this (experience and process) and user-centered that (design and development) isn’t a figment of our collective marketing imaginations, a team of researchers released a content analysis of “hundreds of thousands” of American books that showed the number of uses of “I” or “me” increased 42% while instances of “we” declined 10%.