August 6th, 2014 By Jack Morton
OK, I’m all for branding but this just feels wrong in so many ways. Imagine the possibilities – ad supported fire hydrants (Iams), fire hoses (Smart Water), axes (Lowe’s)… Then again, maybe I’m thinking about it the wrong way. For the right brand (Fenway Franks, say) it could be marv-e-lous.
Here’s a selling point from their pitch: “Code 3 lights and sirens command impressions like nothing else!”