August 14th, 2014 By Caspar Mason
Prankvertising: it’s basically Candid Camera with a packshot at the end, isn’t it? But – done right – it’s endlessly entertaining. And it’s not (just) schadenfreude. It’s because we never get tired of seeing genuine reactions and emotions. Real people, in real places, experiencing real things.
With that in mind, here’s ‘Fins-bury Shark’ – a brilliantly simple activation to promote Discovery Channel’s #SharkWeekUK.