SXSW 2015, here we come!

Jack Blog

March 6th, 2015 By Jack Morton

SXSW 2015  is just a week away, and our team is gearing up for our presentation, Why Editorial Calendars Make Your Content Suck! that will take place on Sunday, March 15th.

We asked our Senior Creative Director in Chicago, Craig Chaplin, what he’s most looking forward to, and this is what he had to say:

Healthcare: Healthcare is a major topic this year, which is great for all the pharma work we do in Chicago. I’m excited to see how biotech, big data and other new trends are continuing to disrupt and redefine the healthcare industry, as more and more patients are now becoming in control of their own health.

Game based learning and training: I’m looking for new ways to dial up the fun, collaboration and immersion of content delivery — to keep employees engaged and B2B audiences motivated.

Game of Thrones session: No explanation required!

Franklins BBQ: I’m a huge fan of cooking and eating smoked meats, so a trip to Austin will feel like Disneyland for my tummy. Everyone keeps telling me Franklins is the best – but I’m sure it’s all good.

Cool toys: When I was a kid, Back to the Future promised me that I would be riding a hoverboard in 2015. I’m not leaving SXSW without playing with one!

So, what most about the festival are you excited to see?