March 8th, 2015 By Jack Morton
In just a few days Jack’s very own Ben Grossman will be presenting his workshop, Why Editorial Calendars Make Your Content Suck! at SXSW 2015.
We asked our Sr. Digital Strategist in New York, Sam Joseph, what he’s most looking forward to. Here’s what he had to say:
“Cathedrals”: Using that term loosely, there is a lot of respect (rightfully so) given to museums and sport stadiums this year. They are fast becoming the leaders for best in class experiential.
The diversity of thought: It is funny looking at my schedule to see how few of the presenters are agency folk. From makers to chefs, the creative diversity is exciting, and reflects a possible future for the industry.
Actual storytelling: I’m excited to hear from people who are creating true narratives that have beginning, middle and ends. That create drama and conflict. Understanding the structure and science behind stories and then applying it to new mediums is hugely exciting.
Sounds good to us. What are you most excited for?