The power of (short) words

Jack Blog

June 16th, 2010 By Jack Morton

I’m a big fan of brevity. The ability to take a complex thought, idea or emotion and distill it to something short, compelling and accessible…is a skill I aspire to have. That’s why I love the 5 word acceptance speech at the Webby Awards. It highlights what’s great about the web (short form, spreadable, accessible) and showcases how truly hard it is to communicate powerfully. (Seriously some of these winners are hugely impressive but the speeches…meh.)

Some of my favorites: Animal from the Muppets, the venerable Roger Ebert, the NIKEbot, Vint Cerf (great) and Sesame Street.