The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry

Jack Blog

June 16th, 2014 By Jack Morton

More and more lately, it seems that advertisers are trying to make us cry.  This trend towards emotional advertising has been demonstrated by brands ranging from shampoo to cereal to beer, and its actually rooted in neurology.  Researchers have found that human decision-making is driven by the subconscious rather than by logic, leading advertisers to try to appeal to the heart through emotional content.