A Glimpse Into The Future Of NPR, From Its First-Ever Creative Director

This article with Liz Danzico is such a great read as she talks about how her role is basically defining NPR as brand experience. Exciting when a brand I love and respect put such an emphasis on what we live and breath as an agency.

Everyone knows what public radio sounds like. If you switched the dial they would be able to identify what NPR sounds like and they would also have a number of words that they say when they hit NPR. But If you ask someone what NPR looks like, what it feels like when it’s in the room with us here, people don’t know. This job is thinking about those aspects. What does it look like? What does it feel like?