Ad Age Hot Brand Beats by Dr. Dre grows organically

It’s great to read in Ad Age about the success of Beats by Dr. Dre, the high-end headphone line, following a marketing strategy bringing a great product to consumers through influencers and word of mouth (think celebrities seen wearing them and all the cool kids falling in line behind them).

Personally, having purchased what feels like a thousand pairs of poorly-made ear buds that last a month and deliver a poor audio experience, I’m a fan.