Are we just bored?

Jack Blog

June 27th, 2011 By Jack Morton

Rue La La, GILT Groupe, Groupon. All doing killer business creating demand out of false scarcity and urgency.

Is it possible—in a world where you can buy anything at any time, and get a pretty good idea of whether it’s at the best price—that consumers need this kind of role playing…just to get in the mood?