Brand Butlers create new levels of engagement for consumers

Ever since SXSW 2012 I’ve been fascinated by examples of brands leveraging the concept of Brand Butler (http://trendwatching.com/trends/brandbutlers/) to create differentiated and memorable experiences for consumers.  In addition to the examples I saw at SXSW (FedEx, Chevy) I particularly like this alarm clock idea from Lufstansa that helps consumers wake up AND earn discounts on flights.  Genius!

http://www.springwise.com/marketing_advertising/alarm-clock-app-rewards-users-guessing-citys-sounds-wake/