Brand Butlers create new levels of engagement for consumers

Jack Blog

April 24th, 2012 By Jack Morton

Ever since SXSW 2012 I’ve been fascinated by examples of brands leveraging the concept of Brand Butler ( to create differentiated and memorable experiences for consumers.  In addition to the examples I saw at SXSW (FedEx, Chevy) I particularly like this alarm clock idea from Lufstansa that helps consumers wake up AND earn discounts on flights.  Genius!