Brands in (and out) of China

I had a fascinating conversation with colleagues in Beijing a couple days ago about brands in China. For me the stunner was learning that Walmart and Pizza Hut are considered aspirational brands in China; however strong they are as brands here in the US, they’re not that.

But after listening to NPR’s great story on brands in China, I completely get it. It’s definitely worth a listen/read:  http://www.npr.org/2011/06/22/137320938/chinas-businesses-boom-but-its-brands-dont

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