June 23rd, 2011 By Jack Morton
I had a fascinating conversation with colleagues in Beijing a couple days ago about brands in China. For me the stunner was learning that Walmart and Pizza Hut are considered aspirational brands in China; however strong they are as brands here in the US, they’re not that.
But after listening to NPR’s great story on brands in China, I completely get it. It’s definitely worth a listen/read: http://www.npr.org/2011/06/22/137320938/chinas-businesses-boom-but-its-brands-dont