Brands in (and out) of China

Jack Blog

June 23rd, 2011 By Jack Morton

I had a fascinating conversation with colleagues in Beijing a couple days ago about brands in China. For me the stunner was learning that Walmart and Pizza Hut are considered aspirational brands in China; however strong they are as brands here in the US, they’re not that.

But after listening to NPR’s great story on brands in China, I completely get it. It’s definitely worth a listen/read: