Chick-fil-a’s Controversial Marketing Strategies

The marketing strategy of Chick-fil-a has become a hot debate. The company has traditionally embraced its Christian-roots through sponsoring Christian charities and closing on Sundays. Recently the president of the company, Dan Cathy, took it a step further when he publicized the company’s stance on gay marriage. Cathy stated to the Baptist Press, “We are very much supportive of the family — the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that.”

Dan Cathy arguably believes that putting forth the company’s values will help consumers to better understand the Chick-fil-a experience. However it is debatable whether these principles need to be labeled. Tying a company to a particular religious or political stance is a dangerous one. We will see in coming weeks how this effects the company. Read more here.