May 20th, 2011 By Jack Morton
Domino’s new brand approach, a year later.
A year ago, Domino’s started a rather unique campaign meant to repair a public perception of their brand. The thing that made the campaign unique? They publicly admitted that their brand was tarnished and putting out a sub-par product. A year later, the campaign’s success is being touted as the reason their stock price is up to a 52 week high.