Investors discover the Gisele brand value index.

Jack Blog

November 25th, 2011 By Jack Morton

There are many indexes that track the value of different global brands. But, financial experts in London have now discovered a new index, ‘The Gisele Stock Index’, named after the Brazilian supermodel. Investors who have put their money into brands connected with Gisele endorsements (Volkswagen, Polo Ralph Lauren, Procter & Gamble, Vivo Participacoes) in January 2007 will have seen their portfolio grow by 41%. While during the same period The Dow is down by 4%. So does this mean that Gisele’s management team is good at placing her with successful brands or does a Gisele endorsement really justify her $45m annual income? Smart investors will keeping an eye on Gisele’s next brand endorsement to find out.