November 25th, 2011 By Jack Morton
There are many indexes that track the value of different global brands. But, financial experts in London have now discovered a new index, ‘The Gisele Stock Index’, named after the Brazilian supermodel. Investors who have put their money into brands connected with Gisele endorsements (Volkswagen, Polo Ralph Lauren, Procter & Gamble, Vivo Participacoes) in January 2007 will have seen their portfolio grow by 41%. While during the same period The Dow is down by 4%. So does this mean that Gisele’s management team is good at placing her with successful brands or does a Gisele endorsement really justify her $45m annual income? Smart investors will keeping an eye on Gisele’s next brand endorsement to find out.