“It’s time for brands to step up and trust themselves again.”

A really great article from FastCo Design discussing how great brands LEAD users, not the other way around, and how investing too much in user-generated input will lead to a weaker, less bold product. What do you think?

BONUS LINK! The best use of the Internet/social media I’ve seen in awhile—making it easy for even the obscure communities to come together and take action.