James Surowiecki: The End of Brand Loyalty
It’s a truism that a company’s brand is its “most important asset.” But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.
This is worth a read…
Information overload – a myth? What role does experience play in consumer decisions as brands potentially lose potency and the hunt for information on products becomes increasingly accessible and simple?
What do you think?