February 4th, 2013 By Jack Morton
The best moment of the big game last night was Oreo’s brilliant and immediate response to the blackout. The ad (“You can still dunk in the dark”) was written, designed, approved, and tweeted within minutes of the lights going down in the Superdome.
It’s a great example of a true agency/client partnership (clients and creatives holed up in a Super-bunker together responding in real time!) and moving at the speed of our new world. Well done.