School Bus Billboards

Jack Blog

July 29th, 2011 By Jack Morton

As my final day as a Jack Morton Intern draws to a close, it is difficult to not think about the future – and thankfully in my case that means one more year of school! 

So when I heard this story about how the sides of school buses may become the new billboard, it seemed like a fitting last blog post, as the worlds of education and advertising collide.

While this may not be a particularly engaging brand experience, it is certainly putting brands closer to a group of highly sought after consumers, and the results could be interesting.