Jack Blog
February 3rd, 2011 By Jack Morton
Anyone want to place a bet on how long it will take the social media impressions of a Super Bowl ad to outpace its TV viewers?
There were 106 million viewers of the 2010 Super Bowl. As of September, only the top 2 of the top 10 viral videos of all time had passed that mark (http://adage.com/digital/article?article_id=145673)… but they took about 40 months and 15 months respectively to reach the 100 million mark.
Taking the #3 viral campaign of all time and #1 of 2010 (Old Spice) as an example, which is around 60 million after about 8 months….
I am going to place a bet that this year it will take less than 2 months for this number to be reached.
Any takers?
