Take Comfort In Rituals

As I walked by the Starbucks store outside my place on the way to the Subway station, I somehow noticed this sign posted on the door. “Take Comfort In Rituals” Starbucks clearly understands the value of their store’s position just outside the subway stop. They know hundreds of people will be passing through that subway each day to work and back.

Starbucks, ritualizes the experience of walking into their stores daily as a way to ease the first time customer into a routine of purchasing a drink each time he or she walks by the store, just like how the subway is a routine daily ritual for thousands across countless cities. Smart way of building brand loyalty!