Talk about defying personal brand stereotypes

Jack Blog

August 27th, 2010 By Jack Morton

Possibly I’m the last person on earth to have learned about Mamy Rock, the 69-year-old British lady DJ who discovered her passion for mixing at her grandson’s birthday party… but talk about defying stereotypes about age and gender and what one can do when the wrinkles set in.

And in case they aren’t already hip to Mamy’s scene, brands that aim to engage consumers of a certain age and think they know what oldsters are all about (Muzak and matching twin sets? nah, not so much for Mamy) should definitely pay attention.

Photo from the New York Times Fashion Magazine — Marjorie Curty ©Spoa/Orel Simon