Television Impacts Fashion

Jack Blog

August 25th, 2011 By Jack Morton

Walking past Banana Republic’s storefront today I noticed their new line of clothing based on AMC’s hit show, Mad Men. This is a powerful transition for the Mad Men brand. Banana is also sponsoring a contest on Mad Men’s homepage. It’s a brand match made on Madison Ave. 

In addition to the partnership with Banana, Mad Men’s website does a great job of creating an engaging experience with the fashion flipbook, cocktail guide, interview game, Mad Men Yourself avitar creator and more.  

It will be interesting to see if the throwback of shows coming this fall, such as Pan Am and the Playboy Club, will continue to inspire retro threads as well.