May 25th, 2011 By Jack Morton
Via Marketing magazine…
“A growing number of brands are increasing their investment in ways of reaching out to relevant bloggers, and are placing face-to-face interaction at the heart of this strategy,” writes Nicola Clark.
“The emergence of blogs as a vital media channel for brands is a trend that marketers simply cannot afford to ignore…The biggest problem many brands create for themselves is making bloggers feel sidelined, by ignoring them or not giving them the same treatment as more traditional journalists.”
So what can you do?
Be relevant, personal and expected. Treat bloggers as a viable channel for your brand and try to engage in social media and in person, when possible.
Thanks to Jack’s CEO Josh McCall for sending this article.