The NEW First Class

Jack Blog

June 21st, 2012 By Jack Morton

British Airways has begun unveiling its “New First,” their updated first class cabins, on international flights.

Taking luxury to a new level, the airline touts its First class as a new experience, one in which customers are treated to such exclusive luxuries as private lounges, priority assistance and access to anything imaginable (in-line, mishandled baggage, spa treatments in the airport, etc.), private concierge service, Michelin-rated dining, and the list goes on.

With round trip ticket prices starting around $10,000, I’ll continue to stare wide-eyed at the pictures and dream that one day, probably in my third life, I’ll have saved enough to experience the “New First.” But if any of you are feeling generous, you know how to reach me.