The Next Hot Online Experience: Privacy

An average day for many includes hours in front of a computer. We interact with dozens brands online through the day. Does the brand experience stop when we leave the website? Close the browser? Probably not. A recent article from Mashable.com reveals Facebook will continue a plan to share users’ home addresses and cell phone numbers with third-party developers despite criticism from privacy advocates, users and members of Congress. The WSJ reports in their “What They Know” Series is that privacy is the web’s hot new commodity, allowing well-established brands such as Microsoft and McAfee – and some new brands as well – to roll out new ways to protect users from having their movements monitored online. In the end, it’s up to consumers to protect themselves and their personal data, and let brands know when they’ve crossed the privacy line.