Transforming employees into brand ambassadors

Last week, I had the opportunity to present on “Transforming employees into brand ambassadors” at the Global Event Forum in St. Petersburg, Russia. The Forum was created and held by Event.ru magazine – a key Russian professional magazine, dedicated to the development of event marketing.

As one of the key missions of the event is to bring European experience to the Russian event-marketing industry, the Forum has been opened to sessions involving European speakers. With a talk-show format, the key topic of the discussion was how to build a strong and effective partnership between clients and event agencies.

You can watch the video of my talk here: