Treasure Hunting a Paperback

Jack Blog

March 28th, 2011 By Jack Morton

Many companies have tried the “treasure hunt” promotional scheme to attract attention. But now an independent author seems to be leading readers on a chase around the East Village in Manhattan. According to the Big Fat Marketing Blog, the hunt is on and the copycats have already appeared. As many people know, it’s less about the message and all about delivery; and this author has figured that out.