Tumblr. The new home for experience brands? (A bit meta I realize)

NPR is the latest experience brand to dip their toe into the tumblr pool. They join Sesame Street, Ace Hotel and IBM (among others). Considering Tumblr excels at highlighting images, videos, quotes, etc.—it makes sense that it’s a great way for brands to connect with their most important audience in a very simple, “sensory” manner.