Jack Blog
March 7th, 2011 By Jack Morton
According to the WSJ article TV’s Next Wave: Tuning In to You, TV advertising is about to get a lot more targeted thanks to tracking technology. This “Sputnik moment” for the industry comes at a time when brands are shifting more of their ad dollars to the internet, leaving “old” media scrambling to make themselves relevant. The question: will “addressable ads” create a new opportunity for brands to engage with a tighter target audience, or will TV viewers opt out?