Viral Videos as a Brand Experience

Jack Blog

October 8th, 2010 By Jack Morton

This recent blog post via Televisual focuses on how brands touch consumers through viral videos and how well-made videos can contribute to the “owned media turning into earned media” movement.

According to the author Adam Norris, VP, head of moving image, at Jack Morton, “Brands must realize that, in order to capture hearts and minds and inspire a passionate following, virals must have great creative at their heart.”