Warby Parker’s authentic brand experience

Here’s a brand experience that’s authentic, relevant and well-executed: Warby Parker’s web site enables shoppers a “virtual try on” of their reasonably priced hipster eyeglasses that can then be downloaded as a picture file or uploaded to Facebook. It’s not exactly revolutionary, but it’s the right brand experience done well. And although I don’t wear glasses, I’m now a fan of Warby Parker given its front-and-center commitment to donating free glasses to needy people in developing economies—a TOM’s-style, buy a pair, give a pair initiative.