What Does Your Brand Stand For?

Jack Blog

August 9th, 2012 By Jack Morton

(Leanne Italie / AP Photo)

Teen girls protesting the use of Photoshop and skinny models has Seventeen magazine editors submitting to their demands but similar magazines are not as quick to comply.

The young campaigners want more, “real women,” that are diverse in ethnicity and fewer that stand 6 feet tall and less than 100 pounds.

Editor in chief, Ann Shoket, vowed Seventeen will never alter girls’ body or face shapes in their magazines. Now other teens are challenging magazines like Teen Vogue to do the same, but will they listen to their target audience?

These new developments are forcing companies to analyze what their brand stands for and how far they will go to satisfy consumers.

Should other magazines follow Seventeen’s lead?