What’s the value of a Facebook “like”?

Jack Blog

June 12th, 2012 By Jack Morton

The ever fantastic business show “Planet Money” did a terrific piece on Facebook that addresses the fundamental question I’d bet is on the mind of every marketing today: just what’s the value of a Facebook “like”?

Although Planet Money didn’t give the answer in dollars and cents, listen to the show for a fascinating exploration:

Click here for the Planet Money podcast: http://n.pr/N4OkIK