September 29th, 2011 By Jack Morton
The current New Yorker has a fantastic article on the art and science of naming, which poses the question: does it matter what a product is called?
Among the stories told:
— how the Blackberry started out as (yes, really) MegaMail
— what Intel’s Pentium has to do with the periodic table and the number 5
— why b’s are good in product names
You have to buy the article or be a subscriber to read it online, but it’s well worth it > http://nyr.kr/ooOuq9