Analysis: Can creativity survive the new broadcast workflow?

In the News

July 3rd, 2026 // Newscast Studio

Across three roundtable discussions on creative design, studio architecture and graphics systems, broadcast vendors and designers kept circling the same problem from different directions.

Audiences now expect a polished visual product on television, streaming, mobile, social feeds, studio walls and augmented reality, and they expect it in all of those places at once. The teams producing that work are not growing at the same rate. Neither are the budgets.

READ MORE