In the News
July 14th, 2026 // Little Black Book
Experiential marketers and agencies are probably the hardest working people at Cannes Lions, as we lay out here. This year, tech giants, media companies and brands invested millions in the hopes of standing out from the crowded Croisette and tempting festival-goers to spend a some time with them. And it was up to the experiential experts to leverage all of their creativity, innovation and logistical know-how to conjure up slick, interactive demo spaces, calm refuges and creative playgrounds. LBB’s Laura Swinton Gupta caught up with the agencies behind five such activations to uncover the why, what and how.