In the News
August 3rd, 2020 // Sports Business Journal
If you’re a brand with a sponsorship portfolio, the confirmation of a return to sports from numerous professional leagues and associations has likely caused two equal and opposite reactions: excitement and anxiety. A spark of joy and excitement comes from major sports properties returning to play. Even if it is without fans or at a neutral site. The surge of anxiety is because it’s finally time to push through the complicated process to reconcile the value and costs associated with sponsorships.