In the News
July 9th, 2026 // Little Black Book
“Build something worth sharing. That’s still the whole brief.”
The words of Kam McCullough, EVP, experiential and influencer at Atlanta-based agency Chemistry, reflect the demands on brand experiences today. According to the creatives behind these projects, they must now exist for two audiences: the one in the room and the much larger one online.
LBB spoke with some of the teams behind these experiential activations to learn how they’re being designed to hold up in person and on socials, and which factors make them impactful and shareable in 2026.