Innovation isn’t an ideas problem, it’s a conditions problem

In the News

June 4th, 2026 // The Drum

Stop treating innovation as an ideas problem. I hear it constantly: we need more ideas that are better and faster.

And yet, despite having more ideas and more technology than ever before, innovation remains slow, fragile and frustratingly hard to deliver.

That’s not because organizations lack imagination; they are structurally designed to resist change.

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