In the News
August 12th, 2026 // Little Black Book
In the fast-paced world of brand marketing, it is easy to fall into the trap of treating experiences as isolated moments. Many experiences are still developed for one event, project, or purpose. But what could we achieve if experiences and events were more routinely campaign-centric, able to evolve across audiences, events, regions and cultures?
At Jack Morton, our proprietary research shows that brand experiences produce a remarkable 30% uptick in brand lift, compared to an average 4.2% from digital campaigns. Furthermore, experiential content—when amplified across social and digital channels—is 104% more engaging and 106% more positive than content from any other source.