In the News
June 12th, 2026 // Sports Business Journal
The footprint, a minute’s walk from the Pacific Ocean, will be U.S. Soccer’s commercial and fan hub throughout the World Cup’s group stage. On Thursday, dozens of Team USA’s most ardent fans had lined up for the official opening, welcomed by U.S. Soccer Chief Commercial Officer David Wright, Bank of America’s Michele Barlow and Fox broadcaster Stu Holden, a former member of the men’s national team.
Fox broadcast live from the venue on Thursday, and by 10am fans were cracking open $9 Michelob Ultras and getting ready to watch the tournament’s opening match between Mexico and South Africa.