June 13th, 2012 By Jack Morton
Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers don’t understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head.
On June 6, 2012, Jack Morton convened a panel in Boston with senior marketers from P&G, Reebok, SUBWAY® and Wayfair.com to debut our new research and discuss best practices related to marketing to today’s women. Emerging from that event is our new white paper “Beyond Pink: Marketing to Women 2012,” which reviews highlights from our research and guidelines for effectively reaching women in an increasingly complex world.
Is your brand ready to go BEYOND PINK?